Data Marketing

Marketing and Smart Technologies: Proceedings of ICMarkTech 2023, Volume 1  eBooks & eLearning

Posted by AvaxGenius at June 8, 2024
Marketing and Smart Technologies: Proceedings of ICMarkTech 2023, Volume 1

Marketing and Smart Technologies: Proceedings of ICMarkTech 2023, Volume 1 by José Luís Reis, Jiří Zelený, Beáta Gavurová, José Paulo Marques dos Santos
English | PDF EPUB (True) | 2024 | 859 Pages | ISBN : 9819715512 | 74.8 MB

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Le data marketing  eBooks & eLearning

Posted by AlenMiler at Feb. 28, 2017
Le data marketing

Le data marketing : La collecte, l'analyse et l'exploitation des données au coeur du marketing moderne by Julien Hirth
French | 9 Feb. 2017 | ISBN: 2212564732 | 292 pages | EPUB/PDF (conv) | 7.81 MB

"Le [data marketing], c'est comme le sexe chez les adolescents : tout le monde en parle, personne ne sait vraiment comment le faire, tout lemonde pense que tout le monde le fait, donc tout le monde prétend le faire."
Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies Ed 8

PR Smith, "Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies Ed 8"
English | ISBN: 1398611719 | 2024 | 760 pages | PDF | 152 MB
Tailoring Your Marketing Strategies To Align With The Emerging Trends of Data Analytics

Tailoring Your Marketing Strategies To Align With The Emerging Trends of Data Analytics: Aligning Your Marketing Strategies with the Changing Tides of Data Analytics by Harrell Howard
English | April 28, 2024 | ISBN: N/A | ASIN: B0D2ZFBRWZ | 125 pages | EPUB | 0.23 Mb

Big Data Marketing: Engage Your Customers More Effectively and Drive Value  eBooks & eLearning

Posted by arundhati at Feb. 6, 2020
Big Data Marketing: Engage Your Customers More Effectively and Drive Value

Lisa Arthur, "Big Data Marketing: Engage Your Customers More Effectively and Drive Value"
English | ISBN: 1118733894 | 2013 | 208 pages | EPUB | 3 MB
Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies Ed 8

PR Smith, "Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies Ed 8"
English | ISBN: 1398611719 | 2024 | 760 pages | PDF | 152 MB

Creativity and Data Marketing  eBooks & eLearning

Posted by Underaglassmoon at Feb. 10, 2018
Creativity and Data Marketing

Creativity and Data Marketing: A Practical Guide to Data Innovation
Kogan Page | English | 2018 | ISBN-10: 0749477245 | 240 pages | PDF | 2.76 mb

by Becky Wang (Author)

Digital transformation & Big Data in the Luxury Industry  eBooks & eLearning

Posted by lucky_aut at Jan. 2, 2021
Digital transformation & Big Data in the Luxury Industry

Digital transformation & Big Data in the Luxury Industry
Duration: 3h 22m | .MP4 1280x720, 30 fps(r) | AAC, 44100 Hz, 2ch | 1.54 GB
Genre: eLearning | Language: English

The backbone you need to master modern luxury brand management (lecture by a French Googler working with luxury brands)

Collectif, "Le marketing digital: Développer sa stratégie numérique"  eBooks & eLearning

Posted by TimMa at Sept. 12, 2020
Collectif, "Le marketing digital: Développer sa stratégie numérique"

Collectif, "Le marketing digital: Développer sa stratégie numérique"
2019 | ISBN: 2212570651 | Français | EPUB | 382 pages | 10.5 MB

En quelques années, le digital a non seulement bouleversé nos pratiques, mais le marketing tout entier… et ce ne n'est pas terminé ! Comment s'y retrouver dans la jungle des outils et des notions (SEO, SEA, display marketing, inbound marketing, data marketing, stratégie social media…) ? Comment élaborer une stratégie gagnante ? …