Analyzing Media Messages: Using Quantitative Content Analysis in Research (Lea's Communication Series) by Stephen Lacy
Routledge; 2 edition | June 21, 2005 | English | ISBN: 0805852972 | 224 pages | PDF | 17 MB
Analyzing Media Messages provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis study; and explores in depth research questions that recur in content analysis, in such areas as measurement, sampling, reliability, data analysis, validity, and technology.