Design Led Strategy

Service design is the activity of utilizing resources and people to build and sustain services that not only meet customers' needs, but also add that little bit of magic or true competitive advantage. In an overcrowded marketplace there is often little opportunity to break away from the pack and influence customer perceptions; Customer-Driven Transformation demonstrates how to use design thinking as a driver for organizational change to translate your vision into compelling services that will delight your customers. How did companies like Netflix, Airbnb and Uber revolutionize industries and win loyal followers? They started here. By thinking about what customers need foremost, you can reinvent your value proposition and deliver services that work.

In recent times, a number of business leaders have forgotten the fundamental rules of business strategy. Consequently they have led their companies to collapse, provoking an economic and financial crisis. Obsessed with short-term returns, they have overlooked the fact that the real purpose of corporate strategy is not only to make quick profit but more importantly to create an organization that will endure. There is much to learn from the experience of established firms that have existed for a hundred years and more. They provide the material for this clear and concise book, which presents ten lessons that detail the main elements of corporate strategy. Recognizing that each firm is unique, the book resists the temptation of quick fixes, instead offering lessons to be pondered and used on a case-by-case basis.

Learn about the fundamental principles, strategies and tools for design thinking

Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.

Although many organizations see the need to transform and to reinvent themselves, for far too many leaders, 'change' and 'failure' are virtual synonyms. In fact, most organizational change efforts fail. But that needn't be the case, and help is at hand. Leading Positive Organizational Change, an alternative way to think about organizational change and development, is a strategic, learnable discipline that can re-energize and re-imagine your enterprise, and release the potential for change–delivering a positive, creative future and breakthrough bottom-line results.