Design Process

This book is dedicated to the essential components of the design process and uses case studies, labs, and group projects to show their application. With explicit guidance, students learn that the design process is a set of procedures that will help them solve engineering problems. Yousef Haik and Tamer Shahin illustrate the critical steps of the design process, including articulating the problem, market analysis, function analysis, developing concepts, evaluating alternatives, and marketing, while facilitating hands-on learning and teamwork opportunities through labs and class-tested design problems.

Learn a robust process to successfully take your design project from initial briefing to final delivery, avoiding common pitfalls like difficult stakeholders, scope creep, and iteration hell

Design Brand Style Guide, Personal Branding and Brand Identity