Digital Age Epub

FACTUM Conference proceedings are the output of one of the few academic events of its nature happening globally, researching fashion communication from different angles and perspectives. It includes contributions from scholars studying communication and marketing, management, digital transformation, and cultural heritage, among other disciplines. This book presents papers from the third bi-annual Conference, which aims to become the major reference point in the field.

This handbook integrates a range of conceptual and empirical approaches to diplomacy in the context of ongoing technological and societal change. Technological and societal disruptions affect modern diplomacy, altering its character and reforming its way. In light of such changes, this book offers both historical foundations and contemporary perspectives in the field. By doing so, it demonstrates how contemporary change impacts the work of diplomats representing sovereign states. Global diplomatic services will forever be affected by the digitalization of engagement between states during and after the COVID-19 pandemic. In this rapidly changing culture, with burgeoning geopolitical and geostrategic realignment among global powers, the tools of diplomacy have changed.

Thrive in the Digital Age! Digital transformations are everywhere: business to business, business to consumer, and even government to citizens. Digital transformation promises a bridge to a digital future, where organizations can thrive with more fluid business models and processes.

The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.