Digital Luxury : Transforming Brands And Consumer Experiences

Digital Luxury: Transforming Brands and Consumer Experiences eBooks & eLearning

Posted by Underaglassmoon at Nov. 16, 2019

Digital Luxury: Transforming Brands and Consumer Experiences
SAGE Publications | English | 2019 | ISBN-10: 1526458934 | 280 pages | PDF | 1.51 MB

by Wided Batat (Author)
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital

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