Digital Strategies And Organizational Transformation

Change Management | Change | Change Leadership | Change Managers | Change Management Plan | Organizational Change

This book explores how digital technologies can be used to drive sustainable business practices and achieve long-term business success. It offers insights and practical strategies and guidance that can help businesses adapt to the digital age, optimize their operations, and create new opportunities for growth. The book further provides real-world examples that illustrate how businesses can leverage digital technologies to achieve long-term sustainability and success. The book is an essential read for business leaders, managers, academician, practitioners and entrepreneurs who are looking to drive sustainable digital transformation within their organizations.

Discover the key to digital transformation success in this comprehensive guide. In today's rapidly advancing technological landscape, companies are promised innovative business models, enhanced customer experiences, and productivity improvements through digital initiatives. However, it's disheartening that 70% of these endeavors fail to meet their goals, resulting in lost investments and frustrated stakeholders.

This book explores the transformative capabilities of generative AI tools like ChatGPT and how small and medium-sized businesses (SMBs) can effectively harness them to reinvent their sales & marketing machine and launch transformation across the enterprise. It is geared towards B2B (business-to-business) business leaders who want to understand ChatGPT's true disruptive potential for their companies.