Emic Etic

Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and over again? Is there a framework underlying how past and lived shopping experiences can affect our future experiences, our buying decisions, and our brand loyalty?

When Bambi and Cole Browning started writing the songs that would be become Reptaliens’ 2017 debut LP, FM-2030, they had no intention of starting a band. Focusing at first on creating music and art on a purely personal level, the project soon took off when the duo brought on Julian Kowalski (guitar) and Tyler Verigin (drums) to form a live band. The four-piece swiftly delved into songwriting inspired by sci-fi art and literature, cult mentalities, and deep connections. The result was the band’s self-defined genre of “dreamwave,” which connected musical influences ranging from Gary Wilson-inspired jazzy lounge music, the warmth of Broadcast’s recording production, to Todd Rundgren’s outer space synth sounds.

by Lauri Hyers (Author)

When Bambi and Cole Browning started writing the songs that would be become Reptaliens’ 2017 debut LP, FM-2030, they had no intention of starting a band. Focusing at first on creating music and art on a purely personal level, the project soon took off when the duo brought on Julian Kowalski (guitar) and Tyler Verigin (drums) to form a live band. The four-piece swiftly delved into songwriting inspired by sci-fi art and literature, cult mentalities, and deep connections. The result was the band’s self-defined genre of “dreamwave,” which connected musical influences ranging from Gary Wilson-inspired jazzy lounge music, the warmth of Broadcast’s recording production, to Todd Rundgren’s outer space synth sounds.

Drawing on a wide range of historical sources presenting both emic and etic views, this book offers an insight into aspects of social life among the Uyghur in pre-socialist Xinjiang and substantiates the concept of tradition which modern Uyghurs draw upon to construct their ethnic identity.