Deception In The Marketplace: The Psychology of Deceptive Persuasion and Consumer Self-Protection by David M. Boush, Marian Friestad and Peter Wright
English | 2009-05-16 | ISBN: 080586086X, 0805860878 | PDF | 264 pages | 5,4 MB
This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy and self-esteem, and ultimately undermines trust in society.