Essentials of Strategic Management

by Barry J. Witcher (Author)
Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process

Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students.

This exciting new textbook is built on the belief that strategic management principles are more straightforward than they seem. Unlike other textbooks, Essentials of Strategic Management does not overcomplicate the discussion with enigmatic layers of theory or irrelevant perspectives from other disciplines.