Event Marketing in Sport

What Sponsors Want: An Inspirational Guide For Event Marketers (Emerging Issues and Trends In Sport Business) eBooks & eLearning

Posted by First1 at Feb. 1, 2021

This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' — experiences which are miraculously secured with money. The author asks questions such as: "Do any corporate sponsors really believe that more logos are what their consumers want?" and, "do organizations selling sponsorship believe they have nothing more valuable to sell than digital and physical signage?"

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Marketing: Fast Track to Success eBooks & eLearning

Posted by step778 at Nov. 29, 2022

Chris Ritchie, "Marketing: Fast Track to Success"
English | 2009 | pages: 249 | ISBN: 0273721801 | PDF | 3,5 mb

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Managing Sport Facilities and Major Events, Second Edition eBooks & eLearning

Posted by Underaglassmoon at Jan. 26, 2018

Managing Sport Facilities and Major Events, Second Edition
Routledge | English | 2017 | ISBN-10: 113865860X | 324 pages | PDF | 16.66 mb

by Eric C. Schwarz (Author),‎ Hans Westerbeek (Author),‎ Dongfeng Liu (Author),‎ Paul Emery (Author),‎ Paul Turner (Author)

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Contemporary Sport Management eBooks & eLearning

Posted by Grev27 at Oct. 2, 2019

Contemporary Sport Management by Paul M Pedersen, Lucie Thibault
English | ISBN: 1492564095 | 544 pages | PDF | May 3, 2018 | 14 Mb

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The Sage Handbook of Sport Management eBooks & eLearning

Posted by Underaglassmoon at June 27, 2017

The Sage Handbook of Sport Management
Sage | English | 2017 | ISBN-10: 1473902436 | 576 pages | PDF | 4.54 mb

by Russell Hoye (Editor)

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Contemporary Sport Management eBooks & eLearning

Posted by Free butterfly at July 13, 2019

Contemporary Sport Management by Paul M. Pedersen, Lucie Thibault
English | May 3, 2018 | ISBN: 1492550957 | 544 pages | PDF | 14 Mb

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Contemporary Sport Management-5th Edition With Web Study Guide eBooks & eLearning

Posted by DZ123 at Jan. 12, 2023

Paul M. Pedersen, Lucie Thibault, "Contemporary Sport Management-5th Edition With Web Study Guide"
English | 2014 | ISBN: 1450469655 | PDF | pages: 884 | 9.8 mb

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Events Management, Second Edition: An Introduction eBooks & eLearning

Posted by Underaglassmoon at May 23, 2018

Events Management, Second Edition: An Introduction
Routledge | English | 2018 | ISBN-10: 1138907049 | 464 pages | PDF | 290.24 MB

by Charles Bladen (Author), James Kennell (Author), Emma Abson (Author), Nick Wilde (Author)

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Sports Marketing: Tactics To Drive Consumption Intentions eBooks & eLearning

Posted by ELK1nG at Aug. 2, 2022

Sports Marketing: Tactics To Drive Consumption Intentions
Published 8/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.09 GB | Duration: 1h 27m

How to design marketing and communications tactics for sports organisations and brands

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Strategic Event Leveraging: Models, Practices and Prospects eBooks & eLearning

Posted by arundhati at Nov. 19, 2021

Vassilios Ziakas, "Strategic Event Leveraging: Models, Practices and Prospects"
English | ISBN: 1789247853 | 2021 | 152 pages | PDF | 4 MB

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