First Thought

A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson’s

This book is the first to describe the development of Halevi's thought with a view to reaching a better understanding of its inherent systematic difficulties, as well as enabling identification of the various strata of the book belonging to different periods in his philosophical development.

This wide–ranging history of ancient Greek political thought shows what ancient political texts might mean to citizens of the twenty–first century.