Football

Become A Football Match Analyst

'Football is a results driven business both on and off the field. The development of a strong brand is a key element to the continued success and delivery of results. From points on a Saturday afternoon, to dividends to shareholders all organisations in football must continue to focus on the development of their brand, what they stand for and how they relate to their fans, their employees and their peers. This book breaks down the complex process of brand building in football, it is a must read for anyone working in the game.' - Richard Bevan, CEO, League Managers Association