Cross-Cultural Design for IT Products and Services (Human Factors and Ergonomics) by Pei-Luen Patrick Rau, Tom Plocher and Yee-Yin Choong
English | 2012 | ISBN: 1439838739 | 263 pages | PDF | 20,6 MB
With the increase of globalization of business and industry, IT products and services are often produced and marketed across geographical cultural boundaries without adequate consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder their market penetration, sales, and use.