Ganser

The liberation of Europe and the destruction of the Third Reich is a story of courage and enduring triumph, of calamity and miscalculation. In this first volume of the Liberation Trilogy, Rick Atkinson shows why no modern learner can understand the ultimate victory of the Allied powers without a grasp of the great drama that unfolded in North Africa in 1942 and 1943. That first year of the Allied war was a pivotal point in American history, the moment when the United States began to act like a great power.

What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts? To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.