Hallmark Books

Textbook prices routinely cause sticker shock. Over the last decade, they have risen more steeply than the inflation rate and, in last year, the average textbook cost a student $62.97! While estimating the cost of a college education, today's college student needs to factor in several thousand dollars just for textbooks.

In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships.

Very Short Introductions: Brilliant, Sharp, Inspiring