Hunch: Turn Your Everyday Insights into the Next Big Thing by Bernadette Jiwa
English | June 1st, 2017 | ASIN: B01MTVUU63, ISBN: 0241290961 | 151 Pages | EPUB | 1.03 MB
What do the Dyson vacuum cleaner, GoPro camera, Starbucks, Instagram, Facebook and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions, but a hunch - the intuitive understanding of a deep, unmet need, informed by insight and foresight.