In This Life, I Will Be Lord

At this point, IN FLAMES are less of a band than they are a musical institution in the heavy music world. Since helping create Sweden's legendary “Gothenburg Sound” three decades ago to their current status as melodic metal monoliths, the act have constantly eschewed trends in order to forge their own musical path. This is evident on their 13th full-length »I, The Mask«, which sees them reuniting with multi Grammy-nominated producer Howard Benson (MY CHEMICAL ROMANCE, MOTÖRHEAD), who also produced 2016's »Battles«, in order to further redefine their sound. “I think it's very difficult for IN FLAMES to be something we're not and that dichotomy of melody and aggression will always be at the core of our identity,” vocalist Anders Fridén explains from a tour stop opening for DEEP PURPLE in Mexico. “We are always open to new ideas and don't let anything limit us,” guitarist Björn Gelotte adds. “We just ask ourselves if we will love playing this stuff live… and as long as we feel that, nothing can really touch us.”