Industrial Marketing Management

This book examines the impact of the Fourth Industrial Revolution on business strategy, marketing, management, sustainability innovation, and various kinds of industry. It provides a broad overview of ways that organizations have sought to develop a digital strategy, and explores the challenges and opportunities posed by a rapidly transforming digital world.

This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise.

by T C Melewar (Editor), S. F. Syed Alwi (Editor)

by Sunil Sahadev (Editor), Keyoor Purani (Editor), Neeru Malhotra (Editor)

by Russell Abratt (Author), Michael Bendixen (Author)
This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing

Understanding the Core Principles and Strategies of Modern Marketing. Developing and Implementing a Marketing Strategy.

Master the major characteristics of the marketing concept to maximize profit through client satisfaction.

by Ramendra Singh (Author, Editor)
Scholars have only recently begun to pay attention to Bottom of the Pyramid (BOP) marketing, and interest is growing on the subject amongst both marketing academics and practitioners