Yes!: 50 Secrets From the Science of Persuasion by Noah Goldstein, Robert B. Professor Cialdini, Steve J. Martin
English | July 9th, 2010 | ASIN: B002UZ5K5I, ISBN: 1416570969, 1416576142 | 256 pages | EPUB | 0.42 MB
Most of us are only too aware that, whatever roles we have in today's fast-moving world, much of our success lies in getting others to say 'Yes' to our requests. What many people might not be aware of, though, is the vast amount of research that has been conducted on the influence process.