Technology Entrepreneurship: Bringing Innovation to the Marketplace, 2nd Edition by Natasha Evers, James Cunningham, Thomas Hoholm
English | December 12th, 2020 | ISBN: 1352011174 | 445 pages | True EPUB | 6.69 MB
This second edition of the critically acclaimed core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy and practice in a manner that is accessible to readers with little prior knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas.