The Persuasive Leader: Lessons from the Arts by Stephen J. Carroll and Patrick C. Flood
English | 2011 | ISBN-10: 0470688289 | PDF | 288 pages | 3,3 MB
The communication aspect of leadership – to actively engage your followers and achieve understanding and motivation whilst making the message memorable – has never been more important. Using vivid lessons and examples from spheres outside business organization, The Persuasive Leader explores the leader's role as a communicator and teaches the fundamental principles of successful leadership.