Kreps

by Sarah Kreps (Author)

Mainstream economics considers individual preferences to be fixed and unchanging. Although psychologists and other social scientists explore how tastes are formed, influenced, and evolve, it is not considered "proper" in orthodox economics to do so. Arguing About Tastes makes the case that economists should abandon the principle that preferences are fixed and instead incorporate into their work how context and experience shape individual tastes.

Getting your employees to do their best work has never been easy. But it is a particular challenge for knowledge workers, who must attend to many different tasks and whose to-do list is often ambiguous, requiring outside-the-box thinking. Lists of dos and don'ts are rarely effective. Instead, your best bet is to align their interests with your own - the heart of motivation - and set them free to use their own drive and creativity on their, and your, behalf.