Lean Machine

In order for an organization to thrive in a competitive business environment, its strategy, people, and branding must be fully optimized. The Innovative Lean Machine: Synchronizing People, Branding, and Strategy to Win in the Marketplace explains how to use Lean principles and visual tools to maximize these core components in any business.

There may be no more iconic American brand than Harley-Davidson. But like many storied companies, Harley has had to evolve to stay on top and at times its very existence has been threatened. Practically extinct in the mid-1980's, the company began a miraculous turnaround centered on a product development and manufacturing revolution. With dramatic improvements in efficiency and bottom-line results, Harley returned to dominance. At the core of this incredible story was author Dantar Oosterwal, who brings the transformation of Harley-Davidson to life in "The Lean Machine". Filled with crucial lessons for any product development environment, it's also a great American success story.