Millennial Rules: How to Connect with the First Digitally Savvy Generation of Consumers and Employees by T. Scott Gross
English | October 8th, 2013 | ISBN: 1621534235 | 176 Pages | EPUB | 1.22 MB
In today’s digital world, the Baby Boomers and Generation X are giving way to a new generation of consumers: the Millennials. These tech-savvy consumers—bearing the mantra “my way, right way, why pay?”—want quick, customizable service that is negotiated on their terms and delivers great value. And when Millennials want help, they want it now; when they don’t want help, they expect the sales staff to be invisible.