Marking Book

This new approach argues that many practices and postures in strategy, marketing and branding, and organisational management are neither appropriate nor efficient. Based upon their studies of extremely successful firms, the authors distinguish two main paths to success. One followed by "proactive markers" like Club Med, Ikea and Royal Canin consists of designing and creating new economic and societal "territories", not just market shares or brands, that fill societal voids.

'An entertaining and brilliantly researched look at football tactics' FourFourTwo 'A fascinating assessment of football in 2019' Observer An insightful, comprehensive and always entertaining appreciation of how European football has developed over the last three decades by the author of the much heralded The Mixer. Continental football has always cast a spell over the imagination. From the attacking flair of Real Madrid of the 50s to the defensive brilliance of the Italians in the 60s and onto the total football of the Dutch in the 70s, the European leagues have been where the game has most evolved and taken its biggest steps forward.