Made to Stick

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”

Presentations. Pitches. Proposals. Ads. Lessons. Speeches. Here's how to make your message stick!

Boost your child’s growing vocabulary with 75 hilariously illustrated poems from Colette Hiller, author of the critically acclaimed kids’ poetry book The B on Your Thumb.