Managing the Embedded Multinational: A Business Network View by Mats Forsgren (Author), Ulf Holm (Author), Jan Johanson (Author)
Publisher: Edward Elgar Publishing (January 2006) | ISBN-10: 1845426150 | PDF | 0,6 Mb | 227 pages
This book expands the business network view on managerial issues in multinational corporations. Specifically, it scrutinizes the importance of a subsidiary's external and internal business network for its strategic and organizational role within the corporation.