Managing Customer Value: One Step At A Time (second Edition)

In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what’s wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Having The Content Strategy Toolkit at your side is like hiring your own personal consulting fi rm. You get a complete array of instructions, tools, and templates for most challenges you’ll face.

Los Angeles-based saxophonist Bob Reynolds is a Grammy-winning member of the instrumental group Snarky Puppy, an award-winning composer, and a prolific recording artist with ten top-selling solo albums to his credit. Widely known for his work with both Snarky and John Mayer, he has been a featured soloist with instrumentalists like Larry Carlton, Chris Botti, and Jeff Lorber and worked with a host of pop artists including Michael Bublé, Idina Menzel, Josh Groban, The 1975, and USHER.

Los Angeles-based saxophonist Bob Reynolds is a Grammy-winning member of the instrumental group Snarky Puppy, an award-winning composer, and a prolific recording artist with ten top-selling solo albums to his credit. Widely known for his work with both Snarky and John Mayer, he has been a featured soloist with instrumentalists like Larry Carlton, Chris Botti, and Jeff Lorber and worked with a host of pop artists including Michael Bublé, Idina Menzel, Josh Groban, The 1975, and USHER.