SPIN Selling: Situation Problem Implication Need-Payoff by Neil Rackham
English | May 22nd, 1988 | ASIN: B06XB35VCH, ISBN: 0070511136 | 153 Pages | EPUB | 5.56 MB
Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.