Managing Marketing in The 21st Century

Navigate Modern Business Challenges with Practical Insights and Real-World Case Studies

Learn Digital PR, Personal Branding, and Crisis Management to build, manage and promote a positive brand image.

High-Tech Entrepreneurship, Strategic Entrepreneurship, Tech Startup, IT Startup, Software start-up, Entrepreneurship

By Nieuwenhuizen, C

Master the art and science behind planning, starting, managing & growing digital businesses.

Remote selling, Virtual Sales Presentations, Sales Skills, Online Meeting skills, ZOOM meeting skills,Power Point Skills

Sixto Diaz Rodriguez, known professionally as Rodriguez (born July 10, 1942), is an American singer-songwriter from Detroit, Michigan. His music career initially proved disappointing in the United States, but unknown to Rodriguez his albums became extremely successful and influential in South Africa, where he is believed to have sold more records than Elvis Presley. His work also found a following in some other countries in Africa, and also in Australia and New Zealand. Because information about him was scarce, it was incorrectly rumored there that he had committed suicide shortly after releasing his second album. In the 1990s, determined South African fans managed to find and contact Rodriguez, which led to an unexpected revival of his musical career. This was told in the 2012 Academy Award–winning documentary film Searching for Sugar Man and helped give Rodriguez a measure of fame in his home country.