Maps of Meaning

This volume develops a theoretical framework for the modelling of meaning-making and cultural processes as crucial to the scientific study of contemporary complex societies. It focuses on the methodological and empirical aspects of the analysis of culture and its dynamics that could be applied to policymaking and to the understanding of social phenomena. It covers culture-based segmentation, ad hoc survey instruments like the VOC and PROSERV questionnaires, discourse flow analysis, the Homogenization of Classification Functions Measurement, and others. It also presents a detailed discussion of the methodology of cultural analysis in contexts of health and education.