Market Research in Practice

Market Research in Practice: How to Get Greater Insight From Your Market  eBooks & eLearning

Posted by step778 at Dec. 13, 2023
Market Research in Practice: How to Get Greater Insight From Your Market

Nicholas Hague, "Market Research in Practice: How to Get Greater Insight From Your Market"
English | 2013 | pages: 272 | ISBN: 0749468645, 0749476087 | PDF | 3,9 mb
Market Research in Practice: An Introduction to Gaining Greater Market Insight, 4th Edition

Market Research in Practice
by Hague, Paul;

English | 2021 | ISBN: ‎ 1398602825 | 393 pages | True PDF EPUB | 8.53 MB
Business to Business Market Research: Understanding and Measuring Business Markets (Market Research in Practice)

Business to Business Market Research: Understanding and Measuring Business Markets (Market Research in Practice) By Ruth McNeil
2005 | 321 Pages | ISBN: 0749443642 | PDF | 3 MB
Market Research in Practice: An Introduction to Gaining Greater Market Insight Ed 4

Paul Hague, "Market Research in Practice: An Introduction to Gaining Greater Market Insight Ed 4"
English | ISBN: 1398602825 | 2021 | 392 pages | AZW3 | 2 MB
Market Research in Practice: An Introduction to Gaining Greater Market Insight, 3rd Edition (repost)

Market Research in Practice: An Introduction to Gaining Greater Market Insight, 3rd Edition by Paul Hague, Julia Cupman, Matthew Harrison, Oliver Truman
English | ISBN: 0749475854 | 2016 | 400 pages | EPUB | 1,8 MB

Market Research For Management Consultants & Analysts  eBooks & eLearning

Posted by Sigha at Aug. 29, 2024
Market Research For Management Consultants & Analysts

Market Research For Management Consultants & Analysts
Last updated 6/2024
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English (US) | Size: 1.20 GB | Duration: 5h 3m

A practical guide on how to conduct market research during consulting projects
A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics

A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics by Marko Sarstedt
English | EPUB | 2014 | 365 Pages | ISBN : 3642539645 | 5.54 MB

This accessible, practice-oriented, and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis, and cluster analysis. The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22, and how to interpret the output.
Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer

Merlin Stone, Bryan Foss, Alison Bond, "Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer"
English | 2004 | ISBN: 0749442921 | PDF | pages: 305 | 1.4 mb
Ethics and Neuromarketing: Implications for Market Research and Business Practice (Repost)

Ethics and Neuromarketing: Implications for Market Research and Business Practice by Andrew R. Thomas, Nicolae Alexandru Pop, Ana Maria Iorga, Cristian Ducu
English | PDF | 2017 | 218 Pages | ISBN : 3319456075 | 3.6 MB

This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. The rationale behind neuromarketing is that human decision-making is not primarily a conscious process. Instead, there is increasing evidence that the willingness to buy products and services is an emotional process where the brain uses short cuts to accelerate the decision-making process.

Market Research | Quantitative and Qualitative Methods  eBooks & eLearning

Posted by lucky_aut at July 24, 2023
Market Research | Quantitative and Qualitative Methods

Market Research | Quantitative and Qualitative Methods
Published 7/2023
Duration: 4h 1m | .MP4 1280x720, 30 fps(r) | AAC, 44100 Hz, 2ch | 4.5 GB
Genre: eLearning | Language: English

Market Research Fundamentals Training Program (Course 1 of 3)