Marketing Management, Kotler

Learn 'Marketing Management' subject in a simplified way through 13 comprehensive sections by a leading Professor

For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

Marketing Management collectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, you'll have the knowledge and tools to succeed in the new market environment around you.