Advertising: A Cultural Economy (Culture, Representation and Identity series) by Liz McFall
English | Mar. 22, 2004 | ISBN: 0761942548, 0761942556 | 217 Pages | PDF | 3 MB
Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.