Modeling Techniques in Predictive Analytics

Master predictive analytics, from start to finish

Master predictive analytics, from start to finish

Now, a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W. Miller explains essential concepts, principles, and theory in the context of real-world applications.

Now, a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W. Miller explains essential concepts, principles, and theory in the context of real-world applications.

This one-of-a-kind book will help you use predictive analytics, Python, and R to solve real business problems and drive real competitive advantage.