Olympic

This course gives you a complete insight into the communication and managerial techniques put into practice in the creation of the most important sporting mega event in the world. You will learn about the essentials of television production, programming strategies and television rights management of the Olympic Games. At the same time, you will gain valuable knowledge about the fundamentals of communication via social media and of the Olympic culture which is so closely connected with classic culture and humanism.

In East Germany in the early 1970’s Martin Zeichnete worked as a sound editor for DEFA, (Deutsche Film-Aktiengesellschaft), the state-owned film studio. Like many young East Germans of the time he would listen furtively to West German radio at night and became infatuated with the Kosmische Musik or ‘Krautrock’ epitomised by the likes of Kraftwerk, Neu! and Cluster emerging from his neighbouring country. Martin, a keen runner, hit upon the idea of using the repetitive, motorik beats of this new music as a training aid for athletes. He thought it could benefit the mind as well as the body with the pulsing, hypnotic music bringing focus. A ‘borrowed’ prototype of Andreas Pavel’s Stereobelt showed Martin the technology to provide music on the move already existed and could easily be adapted for runners.

Official Album Of Sochi 2014 - Olympic Games (2014)
M4A AAC 256 kbps | Tracks: 13 | 00:48:47 | 101 Mb
Genre: Pop, Dance, Vocal, Euro | Label: Winter Games - Russia, Sochi

The Games officially begin on Feb. 7, 2014. It was on July 4, 2007 that Sochi beat PyeongChang, South Korea by four votes for the right to host the XXII Olympic Winter Games, marking the first time Russia will host after previously hosting the Games of the XXII Olympiad in Moscow in 1980.