Selling the President, 1920: Albert D. Lasker, Advertising, and the Election of Warren G. Harding by John A. Morello
English | Apr. 30, 2001 | ISBN: 0275970302 | 126 Pages | PDF | 6 MB
Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims.