Political Communications The General Election Campaign of 2005

This book is about what it means to speak of a political mood. Can the electorate be in a mood? How do they express it? How can moods be captured in a meaningful way? This book attempts to answer those questions by looking at one city during the December 2019 British general election.

This book is about what it means to speak of a political mood. Can the electorate be in a mood? How do they express it? How can moods be captured in a meaningful way? This book attempts to answer those questions by looking at one city during the December 2019 British general election.

Political Communication in Britain offers unique insights from various members of the party, media, and polling organizations that contested, reported, and analysed the 2019 British General Election, as well as leading academic experts who have researched the campaign.

Against prior expectations the 2017 General Election proved to be particularly dramatic, repeatedly stunning commentators from its surprise calling right through to its frenetic conclusion. In seven weeks a hitherto dominant Prime Minister saw her once seemingly unassailable lead in the polls eroded as support for her previously beleaguered rival surged. The subsequent restoration of two-party dominance contributed to the return of a hung parliament with profound consequences for both Theresa May and Jeremy Corbyn. Political Communication in Britain, the tenth volume in a series that began nearly four decades ago, revisits a momentous election by providing unique insights from the vantage point of those who fought, reported and researched a campaign that is likely to live long in the public imagination.