Brand Tuned: The new rules of branding, strategy and intellectual property by Shireen Smith
English | September 27th, 2021 | ISBN: 1788602692 | 176 pages | True EPUB | 1.31 MB
• A brand is more than a snazzy logo – but what else is there to consider when building a brand? Do you really need a brand for business success? And what has intellectual property got to do with anything?