Rise of Modern Prose Style

In the early twentieth century, Japan was awash with typographic text and mass-produced print. Over the short span of a few decades, affordable books and magazines became a part of everyday life, and a new generation of writers and thinkers considered how their world could be reconstructed through the circulation of printed language as a mass-market commodity. The Typographic Imagination explores how this commercial print revolution transformed Japan's media ecology and traces the possibilities and pitfalls of type as a force for radical social change.

"[A]n incisive and captivating reassessment of prehistory . . . In lucid prose, Geroulanos unspools an enthralling and detailed history of the development of modern natural science. It's a must-read." —Publishers Weekly, starred review