Seo Fundamentals

Use search engine optimization or SEO basics & drive traffic to your website and rank it high in engines like Google.

Gain an understanding of to use search engine optimization to grow your site's search engine traffic.

SEO Fundamentals takes you step-by-step in having your website rank in the search engines.

Do you want to understand what it takes for the search engines to like your website? Search Engine Optimization or SEO is a powerful way to drive targeted traffic to your website and hopefully increase your bottom line. Yet, with the search engines continually changing their rules SEO may seem confusing and overwhelming. In this course you will learn the basics of SEO and be taught some SEO strategies that will help your site weather the continual search storm. No prior experience with SEO is required for this course.

Every successful business drives traffic through Google and the first 5 organic results on the first page account for 67% of all search clicks. With so much at stake, you need to make sure that your website ranks number one every time in order to get noticed. In this project-based class filled with expert tips & tricks for launching and scaling a successful SEO campaign, you’ll learn how to perform a professional technical SEO analysis, content audit and link audit. You’ll also learn the basic theory behind SEO, how Google’s algorithm works and how to perform in-depth research, analysis and reporting. By the end of this class, you’ll know how to build and implement an expert SEO strategy from scratch to ensure that your site consistently ranks at the top.

Essential SEO concepts for building your strategy

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In this course, author David Booth explains what search engine optimization (SEO) is and how you can start using it to increase your website's visibility to search engines and attract the right kind of traffic to the right kinds of pages on your site.