The lead single "Ordinary People" quickly became a nationwide hit. After going gold while reaching the Top 10 in Canada. it was followed by the title track shortly after. The Third single "Crying Out Loud For Love" was released in the spring of '88 and showed their leaning more to the international market, radio rock with a new wave flare. It helped make it their first platinum album (100,000 units Canada-wide).
The Box became a popular act, especially in their native country Canada, and had several hit singles from the albums released throughout the 80's. "All the Time, All the Time, All the Time…" was issued in 1985, and "Closer Together" from 1987 saw the band reaching their commercial peak; with three hit singles from this production.
Few observers expected that Whitney Houston's first big-screen role in 1992's The Bodyguard would generate a phenomenon. Not that the film itself was a phenomenon – it was a healthy success, due not only to Houston, but to her co-star Kevin Costner's drawing power – but the soundtrack's success was astonishing. The Bodyguard followed Houston's cover of Dolly Parton's "I Will Always Love You" to the top of the charts, and once they got there, neither the single nor the album budged for weeks. "I Will Always Love You" spent a record-shattering 14 weeks in the top slot, while The Bodyguard spent 20 weeks at number one, eventually selling over 15 million copies and winning the Grammy award for Album of the Year.