Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion by Jay Heinrichs
English | ISBN: 0307341445 | 2007 | EPUB, PDF| 336 pages | 354 KB + 1,7 Mb
Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero’s three-step strategy for moving an audience to actionNas well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished.