Six Ideas

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My Bach Partitas: I got to know Johann Sebastian Bach before I started playing, with the Motets on an LP disc that I wore out listening to, and with a short passage from the St Matthew Passion that I sang while my father accompanied me on the piano. Bach has always been present in my musical life and has been the safe harbour from which I have departed to discover other routes and then return regularly.

There really is nothing new under the sun, says entrepreneur Murray. All good ideas are constructed out of already existing ones, and rather than viewing borrowing as theft, we should view it as a necessary—even desirable—path to invention. Charles Darwin did it, as did George Lucas, Steve Jobs, Stephen King and a host of other innovators who knew how to take existing ideas and turn them into new answers to old problems. Murray draws heavily on his own experience and well-known successes—the evolution of the Walkman to the iPod, for example—to drive home his thesis, and even dips into the neurology of idea creation.

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Finding the wisdom in five and a half graphs that explain how ideas spread