Smart Pricing

Die intelligente, algorithmenbasierte Preisgestaltung, das sogenannte Smart Pricing, ist zu einer wichtigen Säule bei der Entwicklung neuer Preisstrategien geworden. Sowohl die Praxis als auch wissenschaftliche Studien indizieren, dass diese Form der Preisgestaltung zu einer signifikanten Umsatz- und Gewinnsteigerung beitragen kann.

Top 10 Ecommerce Pricing Strategies you should be aware of in 2021

This book addresses the use of existing and emerging electronic payment technologies within a smart city in the context of the clear and proven value these systems have demonstrated in improving transportation. It addresses such question as How does the toll gantry work? How does it read the transponder tag and deduct the correct amount? How do cities harness the transaction data from mass transit to better meet the demand during peak hours? What can city planners do to make trip scheduling and payments seamless, so commuters can go from park-and-ride to mass transit to ride-share with a single payment platform? The volume is technical in nature and describes solid technical solutions to engineers and planners associated with smart cities initiatives. It is specifically designed to support smart city designers and engineers as they develop strategies that incorporate the latest payment system technologies. It will also be of value to private sector payment systems solution providers looking to deliver their products and services to smart cities. In addition, the book supplements technical perspectives with guidance on planning and implementation. For example, it defines procurement approaches for emerging technologies such as crypto currencies and block chain. Rounding out technical detail with advice on policy and the organizational framework required to underpin the technologies, the book delivers practical support to smart city technical practitioners. It further stands as an appropriate text for university courses associated with smart city planning, operations, and urban analytics.