Sport Management in Practice

by Eric C. Schwarz (Author), Jason D. Hunter (Author)
Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level.

Sport Management: principles and application provides a comprehensive introduction to the practical application of management principles within sport organisations operating at the community, state, national and professional levels in club based sporting systems. It presents an international balanced view between accepted practice and what research evidence tells us about the application of a range of management principles and practices in sport.

Applied Sport Management Skills, Second Edition With Web Study Guide, uses the four management functions of planning, organizing, leading, and controlling to teach students how to become strong leaders and managers in the world of sport.

International Executive Education.