The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary by Joseph Michelli
English | October 5th, 2006 | ASIN: B002U2DQF2, ISBN: 0071477845, 0739487337 | 226 Pages | EPUB | 2.16 MB
You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.