Start Up

Many people dream of starting their own business one day, but are not sure how to make it a reality, or whether they will succeed. In this book the author presents a comprehensive user guide for aspiring entrepreneurs, and provides expert advice and guidance on every major aspect of launching a new business.

This book is about the lack of inclusion in the startup ecosystem for women entrepreneurs in India as well as the world due to which the challenges they face and how we can create inclusive ecosystem for women as well as other marginalised sections of the society. The twelve chapters of the book address a wide range of areas such as how entrepreneurship education may help create higher entrepreneurial intentions and how mentoring can help these first-time entrepreneurs set up, manage, sustain, and scale their startup. The international chapter authors in this book have written from different parts of the world such as Israel, Germany etc. and shared the challenges women or people from other marginalized sections of the society such as People with Disabilities across the world face. Some of the authors have written about sustainable businesses such as Green startups and green finance, revival of age old crafts by way of Diversity and Inclusion, how Covid has impacted women entrepreneurs and others. The chapters also offer action points that government, policy makers, incubators, accelerators, investors, universities can take up and create an integrated and inclusive eco-system that will offer end to end solutions for creating entrepreneurial intention among people from all walks of the society irrespective of gender, age, social status, disabilities, caste or creed.