Stories That Stick

The ultimate guide to naming your product aor business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace.

A holistic approach to innovation, connection, and problem-solving that has no expiration date.

Unlock the Secrets of Writing Persuasive Marketing Copy That Drives Sales and Engagement

Mastering the Art of Storytelling & Effectively Using Generative AI to Enhance Your Technique & Outcome

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”